Age of Propaganda: The Everyday Use and Abuse of Persuasion by Anthony Pratkanis

By Anthony Pratkanis

American citizens create fifty seven% of the world's ads whereas representing purely 6% of its inhabitants; half our waking hours are spent immersed within the mass media. Persuasion has consistently been quintessential to the democratic technique, yet more and more, considerate dialogue is being changed with simplistic soundbites and manipulative messages.Drawing at the historical past of propaganda in addition to on modern learn in social psychology, Age of Propaganda exhibits how the strategies utilized by political campaigners, revenues brokers, advertisers, televangelists, demagogues, and others usually benefit from our feelings by means of attractive to our private fears and so much irrational hopes, making a distorted imaginative and prescient of the area we are living in.This revised and up to date variation comprises insurance of the Clinton/Lewinsky scandal, fresh election campaigns, speak radio, youngster suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda strategies in response to hypocrisy and fake allegations.

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By reading the label, we discover the "magic" ingredient to be good old inexpensive aspirin. Several pharmaceutical companies also market "extra-strength" varieties of "arthritic pain" formulations. You will pay a premium price for these products, although their extra strength comes only from extra aspirin (or acetaminophen, an aspirin substitute), along with a dose of caffeine. " Such blatant attempts at mass persuasion seem pitifully obvious when we are mindful and scrutinize them closely. _Pratk… pitifully obvious when we are mindful and scrutinize them closely.

If Hitler had survived he would certainly have been tried, convicted, and executed as a war criminal. Why, then, did George Bush allow Saddam Hussein free rein in Iraq? It was confusing. In a Newsweek poll taken on M ay 1, 1991, 55% of those questioned did not view the Persian Gulf war as a victory because Saddam was still in power. President Bush's popularity began to fade. Ironically, Bush's use of the "Saddam is Hitler" metaphor was so successful that it contributed to his own decline as a weak leader who could not finish the job he started—an image that encouraged others in his party to challenge his leadership in the presidential primaries and helped set the stage for his eventual defeat in the 1992 election.

Or is it? Suppose only the last two questions were asked, and in reverse order? Our choice would be much different—Brand Z would be our best buy and Brand W the worst. Given your throbbing head and your upset stomach, you may wish to give more weight to these two attributes than the special-grip bottle. Again, Brand Z is your pain reliever. With all of the information on the different pain relievers conveniently displayed, it is easy to see how the order in which questions are asked and the order in which information is received can distort and bias the decision-making process.

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